New Client
Degree Planning & Audit
EdTech Marketing Agency
Give your pipeline
a shake-up
Get intra-university reach to influence buying committees in the early stages of research and solution consideration
CASE STUDY
From Zero Marketing to Lead Machine
Akari Software is the leading curriculum management solution provider in the EMEA and APAC regions. A Higher Education software company, specialising in the development of software to support curriculum design and mapping processes.
SITUATION
Akari Software had an outdated website and brand, no clear value proposition or ideal customer profile, no outbound sales team, or any marketing activities in place, other than participation in a few events and referrals.
CHALLENGES
- Uncover the value provided by the solution that customers cared about;
- Uncover the ideal customer profile and personas;
- Create a website that speaks to each of the personas; attracts commercial-intent organic traffic; and converts leads;
- Create compelling digital assets;
- Strategize Search and Social paid campaigns to create awareness and attract in-market universities;
- Retarget key universities in ABM campaigns;
- Nurture leads during the long 18-month sales cycle;
- Reactivate dead leads returning to market;
TL;DR
SaaSssy created for Akari Software a future-proof machine, continuously generating leads.
Using our arsenal of strategies and tactics, Akari Software is now a well-known name in the UK and Ireland higher education institutions.
The branding, content, and campaigns compound to create long-term results.
CASE STUDY
From Zero Marketing to Lead Machine
SITUATION
Akari Software had an outdated website and brand, no clear value proposition or ideal customer profile, no outbound sales team, or any marketing activities in place, other than participation in a few events and referrals.
CHALLENGES
- Uncover the value provided by the solution that customers cared about;
- Uncover the ideal customer profile and personas;
- Create a website that speaks to each of the personas; attracts commercial-intent organic traffic; and converts leads;
- Create compelling digital assets;
- Strategize Search and Social paid campaigns to create awareness and attract in-market universities;
- Retarget key universities in ABM campaigns;
- Nurture leads during the long 18-month sales cycle;
- Reactivate dead leads returning to market;
TL;DR
SaaSssy created for Akari Software a future-proof machine, continuously generating leads.
Using our arsenal of strategies and tactics, Akari Software is now a well-known name in the UK and Ireland higher education institutions.
The branding, content, and campaigns compound to create long-term results.
Akari Software is the leading curriculum management solution provider in the EMEA and APAC regions. A Higher Education software company, specialising in the development of software to support curriculum design and mapping processes.
Services
EdTech marketing agency delivering
in-market leads
Get your solution in front of education institutions looking for it.
Marketing & Demand Generation
Multiple channels and digital assets working in tandem to present your solution to key decision influencers at the right time.
Account-Based Marketing
Influence the purchase decision in key, hand-picked educational institutions matching your target audience and geography.
Programmatic SEO
Earn free, compounding organic traffic with a strategic approach to content marketing, using automation and AI… on steroids
Marketing Analytics
Track engagement, conversions and attribution throughout your funnel. Connect your marketing stack to get insights.
Paid Advertising
Combine middle and bottom of funnel search terms with lead generation from social platforms like Linkedin to surround your key audience.
Marketing Audit
Have an in-house marketing team, but unsure if they’re at their fullest potential? Let’s audit that to focus on what yields results.
Webdesign & Branding
Every 3 years your website needs a refresh to be up-to-date with the latest user expectations. Your brand needs to follow suit.
Conversion Optimisation
User Experience is a serious matter. Prospects need clear directions to convert properly – on ads, website, landing pages, or forms.
Just need some guidance?
We also work on a consultancy model to guide your team through your challenges.
RESOURCES
Help your in-house team with these digital assets.
Download and distribute.
EdTech Demand Generation Workflow
Get your marketing team to design your custom edtech demand generation strategy based on this workflow.
It helps you plan and execute lead generation funnel and campaigns to fuel your sales pipeline.
EdTech Case Study Template
A no-effort step-by-step template guiding you on what to write and how to visually present your case studies.
The template is pre-filled to inspire your team to publish case studies quickly. Simply copy and edit.
OUR EDTECH MARKETING SERVICE
IN NUMBERS
The numbers you see here mean only one thing: Efficiency.
We maximize your budget to reach, convince, and convert.
Your sales team will have an easier time.
“Rodrigo has a fully rounded analyst skill set – not just the technical ability to configure systems and ensure accurate, consistent data gets to where it needs to be – but crucially then has the marketing knowledge to provide insights into the right actions to take next.
That ability to zero in on the most efficient use of resources is invaluable to any decision maker – resulting in better outcomes and far less wasted effort.”
– Steve Corney
Director of Web Marketing
Diligent Corporation
What they say
GLOBAL CORPORATION
DIGITAL ANALYTICS
