New Client
K-12 Digital Literacy & Coding Solutions
EdTech Marketing Agency
Give your pipeline
a shake-up
Get intra-institution reach that influences buying committees with a done-for-you customer acquisition machine.
CASE STUDY
From Zero Marketing to Lead Machine
Akari Software is the leading curriculum management solution provider in the EMEA and APAC regions. A Higher Education software company, specialising in the development of software to support curriculum design and mapping processes.
SITUATION
Akari Software had an outdated website and brand, no clear value proposition or ideal customer profile, no outbound sales team, or any marketing activities in place, other than participation in a few events and referrals.
CHALLENGES
- Uncover the value provided by the solution that customers cared about;
- Uncover the ideal customer profile and personas;
- Create a website that speaks to each of the personas; attracts commercial-intent organic traffic; and converts leads;
- Create compelling digital assets;
- Strategize Search and Social paid campaigns to create awareness and attract in-market universities;
- Retarget key universities in ABM campaigns;
- Nurture leads during the long 18-month sales cycle;
- Reactivate dead leads returning to market;
TL;DR
SaaSssy created for Akari Software a future-proof machine, continuously generating leads.
Using our arsenal of strategies and tactics, Akari Software is now a well-known name in the UK and Ireland higher education institutions.
The branding, content, and campaigns compound to create long-term results.
CASE STUDY
From Zero Marketing to Lead Machine
SITUATION
Akari Software had an outdated website and brand, no clear value proposition or ideal customer profile, no outbound sales team, or any marketing activities in place, other than participation in a few events and referrals.
CHALLENGES
- Uncover the value provided by the solution that customers cared about;
- Uncover the ideal customer profile and personas;
- Create a website that speaks to each of the personas; attracts commercial-intent organic traffic; and converts leads;
- Create compelling digital assets;
- Strategize Search and Social paid campaigns to create awareness and attract in-market universities;
- Retarget key universities in ABM campaigns;
- Nurture leads during the long 18-month sales cycle;
- Reactivate dead leads returning to market;
TL;DR
SaaSssy created for Akari Software a future-proof machine, continuously generating leads.
Using our arsenal of strategies and tactics, Akari Software is now a well-known name in the UK and Ireland higher education institutions.
The branding, content, and campaigns compound to create long-term results.
Akari Software is the leading curriculum management solution provider in the EMEA and APAC regions. A Higher Education software company, specialising in the development of software to support curriculum design and mapping processes.
EdTech Marketing Services
EdTech marketing agency delivering
in-market leads
Get your solution in front of institutions and companies looking for it.
Customer Acquisition Machine
Build a stable and predictable pipeline with a consistent stream of engaged leads.
Get intra-institution reach to influence buying committees and RFPs with a pipeline prepared for a long sales cycle, allowing you to raise and plan long-term marketing budgets.
Future Demand
Strengthen your marketing strategy with a stream of inbound traffic at multiple awareness levels and intents.
Assist your marketing and sales with engaged demand through a flow of content carefully planned for traffic, positioning, and nurturing – integrated into your customer acquisition.
Just need some guidance?
We also work on a consultancy model to guide your team through your challenges.
Account-Based Retargeting
Zero in on Ideal Customer Profile companies that have already shown interest by visiting your website.
ABR builds trust and advocacy through targeted thought-leadership and persona-based campaigns.
Account-Based Marketing
Reach high-value prospect companies through custom tailored messaging and experiences, aimed to engage key stakeholders within the target accounts.
Content Marketing & SEO
Earn compounding organic traffic with a strategic approach to content marketing, touching multiple funnel stages.
Paid Advertising
Combine middle and bottom of funnel search terms with lead generation from social platforms like Linkedin to surround your key audience.
Managed Landing pages
Still using Hubspot’s super limited landing pages?
Make it easier for you to deliver more leads on dynamic messaging pages – complete with A/B testing and mobile optimization.
Email Outreach
Spark meaningful connections and drive engagement with conversation-opening messages delivered directly to your ideal target audience – constantly feeding your pipeline.
Lead Nurturing
Retain engaged leads to increase conversion rates by guiding potential customers through their buying journey with strategic content and personalized communication.
EdTech-focused Web Design
User-centric, visually compelling website driving business impact, tailored to move key personas to their conversion points. Articles and digital assets ready for rankings and downloads.
RESOURCES
Help your in-house team with these digital assets.
Download and distribute.
EdTech Demand Generation Workflow
Get your marketing team to design your custom edtech demand generation strategy based on this workflow.
It helps you plan and execute lead generation funnel and campaigns to fuel your sales pipeline.
EdTech Case Study Template
A no-effort step-by-step template guiding you on what to write and how to visually present your case studies.
The template is pre-filled to inspire your team to publish case studies quickly. Simply copy and edit.
OUR EDTECH MARKETING SERVICE
IN NUMBERS
The numbers you see here mean only one thing: Efficiency.
We maximize your budget to reach, convince, and convert.
Your sales team will have an easier time.
“Rodrigo has a fully rounded analyst skill set – not just the technical ability to configure systems and ensure accurate, consistent data gets to where it needs to be – but crucially then has the marketing knowledge to provide insights into the right actions to take next.
That ability to zero in on the most efficient use of resources is invaluable to any decision maker – resulting in better outcomes and far less wasted effort.”
– Steve Corney
Director of Web Marketing
Diligent Corporation
What they say
GLOBAL CORPORATION
DIGITAL ANALYTICS
