EDTECH MARKETING AGENCY
Prove marketing's contribution to pipeline and revenue in 90 days
SaaSsy builds a full-funnel marketing program for K–12, higher education, and learning & development education technology companies that creates sales-ready education buying groups even before Sales is activated.
We connect product marketing, demand generation, content, paid media, conversion paths, CRM, account intelligence, and Sales activation around how education buying groups actually buy.
Trusted by EdTech companies worldwide
- For lean K–12, Higher Education, and L&D EdTech teams that need senior marketing capacity and clearer pipeline visibility without building a full internal department.
Estimate Your Growth Impact
See what stronger demand, a shorter sales cycle, and greater Marketing contribution could mean using their own numbers.
Before any commitment, you’ll get:
• A modeled customer-growth scenario
• Estimated agency and advertising investment
• Indicative CAC and payback
• 12-, 24-, and 36-month contribution potential
• A simple view of whether the scenario appears financially viable
Prove marketing’s contribution
Up to
+25%
additional customers from Marketing efforts
Show pipeline impact
Up to
+35%
buying intent surfaced leads
Marketing-led sales capacity
Up to
+50%
shorter sales cycle
Influence RFPs and Procurement
Up to
19%
education leads in early research mode
EdTech buying changed. Marketing has to show more than one lead can reveal.
A lead starting a buying journey rarely represents the entire institutional decision.
Different stakeholders research, engage, compare, pause, and return at different times. Their signals remain spread across ads, content, email, search, events, your website, CRM, and Sales.
Your team is not behind.
The buying process became harder to see.
Marketing must answer:
- Which institutions are becoming more active?
- Which content tracks are producing engagement?
- Which buying roles are involved?
- Which important roles are still missing?
- Which channel should be used next: advertising, nurture, email, social outreach, or a Sales call?
- What can Marketing credibly report beyond lead and channel volume?
Full-funnel marketing & Buying-group readiness
Your EdTech Marketing will have attracted enough interest, created stakeholder visibility, and Sales context for the next appropriate action.
Lead generation still matters
It creates the initial signals that start the process
Campaign performance still matters
It shows what messages, offers, and channels are working
They become more commercially useful when they contribute to
a clearer view of the account, the buying group, and the next step
THE FULL-FUNNEL EDTECH MARKETING PROGRAM
One managed program.
From market message to Sales-ready accounts.
SaaSsy coordinates the EdTech go-to-market strategy, product marketing, demand generation, conversion paths, marketing data, and account intelligence behind one priority GTM lane.
You work with one accountable EdTech GTM lead rather than managing separate strategists, campaign specialists, data workflows, and Sales handoffs yourself.
EDTECH PRODUCT MARKETING & POSITIONING
Message before media
Make the market understand you:
We ‘ll clarify, with you, your market position, buying-role priorities, problem and outcome architecture, proof, and campaign narrative before increasing campaign execution.
EDTECH DEMAND GENERATION & CAMPAIGNS
One connected demand path
Create and capture demand:
We’ll build campaigns, funnels, content, landing pages, digital assets, nurture, and measurement around a defined audience and offer.
Account Intelligence & Sales Activation
Engagement becomes account context
Turn engagement into Sales context:
We’ll identify relevant, engaged accounts and buying roles, connect signals in the CRM, and give Sales clearer context for its next action.
THE FIRST 90 DAYS
Prove a stronger path to qualified demand in 90 days
The first quarter is not spent preparing a strategy that reaches the market later.
We clarify the message, launch a connected full-funnel path, test real market response, identify engaged institutions and buying roles, and give Sales usable account context.
The timeline
Days 1-15
Align the market and message
Days 16-30
Launch one full-funnel path
Days 31-60
Results and learns from real response
Days 61-90
Prove, improve, and decide
What's built in the first 90 days
A defined priority GTM lane
Positioning and Message Guide
Campaign, content, and offer direction
Live ads and conversion paths
Landing pages, assets, forms, and nurture
Campaign and CRM tracking
Account and buying-role visibility
Sales-ready account context
Leadership reporting
What EdTech Leaders Say
Easier conversations. Clearer demand.
More confidence in the brand.
“
“It’s great to see all this interest coming from all our target districts.”
Regional Partnerships Manager
Learning.com
“
“The team is delighted. I just wanted to say I was very impressed with the way you sent the analysis of our email contacts.”
Chief Operating & Customer Officer
MindPlay
“
“Even our time to close dropped from 10 months to 140 days.”
Director of Demand Generation
Learning.com
“
“We arrived at the conference after the campaigns had run, and the conversations were so much easier.”
Chief Executive Officer
All the Ducks
BEFORE ADDING ANOTHER DISCONNECTED PIECE
The problem is not the channel.
It is what happens when the channels do not connect.
Advertising, content, email, events, SEO, lead generation, outbound, and other digital marketing services for EdTech can all contribute to pipeline.
The limitation appears when each one is planned as a standalone strategy and judged mainly through its own channel metrics.
1
More standalone campaigns
New campaigns can produce strong reach, clicks, downloads, and leads without showing how the account or wider buying group is progressing. They keep Marketing as a cost.
2
Another marketing platform
Adding another channel produces more data without defining what the signals mean, which stakeholders matter, or what the next step is for the system or the team.
3
Another channel specialist
A specialist can improve one channel while the buyer path remains disconnected, and Sales still sees another source as useless information.
4
More internal hires
Hiring can add capacity, but covering strategy, demand, content, media, data, CRM, and account intelligence takes time and coordination.
5
A generalist digital marketing agency
A digital marketing firm may appear easier to defend internally, but price doesn’t guarantee EdTech-specific market knowledge or a system connecting campaign execution to buying-group and pipeline attribution.
A better evaluation question
“Will this investment help us create and show Buying-Group Readiness and Marketing-Attributed Revenue, or will it only improve disconnected parts of the current model?”
Lighten the Load on Your EdTech Marketing Team
Senior Direction.
Managed Execution.
Zero Coordination Overhead on Your End.
Your team contributes product truth, decisions, and Sales follow-through without becoming responsible for managing another collection of disconnected providers.
SaaSsy coordinates the strategy, specialists, systems, priorities, and reporting behind the program.
Move faster
Install the initial message, demand, account-intelligence, CRM, and
Sales-activation foundation
in 90 days.
Consolidate specialist capacity
Bring together product marketing, demand strategy, campaign execution, marketing operations, account research, and Sales intelligence through one managed program.
Reduce internal coordination
Use a shared operating model instead of asking your team to reconcile separate providers, dashboards, definitions, and recommendations.
Strengthen leadership credibility
Report account progression, stakeholder visibility, Sales readiness, and Marketing’s contribution to pipeline, not only channel outputs.
MANAGED EDTECH MARKETING SERVICES
Choose the level of implementation your team needs
Build and test the complete full-funnel foundation, or add Buying Group Intelligence to demand generation you already have.
FOUNDATION
90-Day GTM & Full-Funnel Foundation
$37,500
One 90-day engagement
Build and test a connected path from market message to qualified demand, account intelligence, CRM context, and Sales action.
- A defined priority GTM lane
- Positioning and Message Guide
- Campaign and offer direction
- Live demand campaign
- Landing pages, assets, forms, and nurture
- Campaign and CRM tracking
- Buying Group Intelligence foundation
- Engaged-account and buying-role visibility
- Sales-ready account context
- Leadership reporting
- Day-90 proof scorecard and continuation recommendation
Best for
EdTech companies that need the strategy, campaigns, funnels, data, and account intelligence built and coordinated as one program.
Continue month to month after Day 90 at $12,500/month, with 30 days’ notice
or annual contract at $10,500/month, billed quarterly
INTELLIGENCE
Turnkey Buying Group Intelligence for HubSpot CRM
$3,500
One 90-day engagement, then 12 months
Identify the companies engaging with your marketing, find relevant buying roles, connect the signals inside HubSpot, and give Sales clearer context and next actions.
- Ready-to-install Google Tag Manager container
- Configured HubSpot account
- Configured automation workflows
- Account identification and signal processing
- Buying-role and contact research
- HubSpot enrichment
- Account stages and readiness rules
- Recommended Sales actions
- Sales-ready account summaries
- Audience setup guides for LinkedIn, Meta, and other channels
- Ongoing operation and reporting
Best for
EdTech companies already generating demand but unable to see which accounts, people, and signals deserve action.
HubSpot, tracking, workflows, and setup guidance are provided as one preconfigured system.
FIXED-PRICE EDTECH MARKETING PRODUCTS
Start with one specific marketing need
Choose a self-service kit, a management-ready business case, or an expert campaign review.
Each has a fixed price, a defined output, and no monthly commitment.
SELF-SERVICE KIT
EdTech Buyer-Intent Content Kit
$350
One-time purchase
Plan and create content and downloadables that attract prospects researching the problems your product solves.
Useful for ad-pushed blog posts, whitepapers, reports, guides, checklists, buyer resources, and other assets intended to reveal interest before a demo request.
- Step-by-step planning guide
- Buyer-intent asset templates
- Research and writing prompts
- Content structure templates
- Promotion and distribution guidance
- Conversion-path planning guide
Best for
EdTech marketers creating the asset internally but needing a stronger strategy and repeatable process.
MANAGEMENT-READY BUSINESS CASE
EdTech Marketing Investment Business Case
$1,250
One-time engagement
Turn your acquisition data, growth targets, margins, costs, and proposed marketing investment into a case management can evaluate.
- Current-state acquisition analysis
- Conservative, expected, and higher-growth scenarios
- Sensitivity and downside analysis
- Recommended investment range
- CAC and CAC payback
- 12-, 24-, and 36-month contribution return
- Fully loaded LTV:CAC
- Conditions required for the investment to work
- Key risks and responsibilities
- Executive recommendation
- Management-ready summary
- Review call
Best for
Marketing leaders who need leadership, finance, or board approval for a material marketing investment.
Your free Marketing Contribution Estimate can be used as the starting point.
EXPERT REVIEW
EdTech Campaign Performance Review
$1,950
One-time review
Find what is weakening a live or upcoming campaign before putting more budget behind it.
We review the complete path from message and advertising through the offer, landing page, conversion, and follow-up.
- Campaign performance scorecard
- Message and awareness-level assessment
- Ad and creative review
- Audience and offer review
- Landing-page and conversion review
- Highest-priority issues to correct
- Rewritten campaign elements where needed
- Improved conversion-path recommendation
- Prioritized 30-day testing plan
Best for
EdTech companies with poor-performing ads or a campaign they want inspected before launch.
Results built into the system
Measure movement toward opportunity, not just marketing output.
The strongest proof is not one isolated click, download, or lead. It is greater account visibility, stronger buying-group coverage, clearer Sales action, and faster progression through the buying journey.
“Even our time-to-close dropped from 10 months to 140 days.”
Director of Demand Generation
Learning.com
2,356
Institutions identified through campaign and intent activity
12%
Of discovered accounts became warm or hot in 120 days
49%
Of discovered accounts were new to a decade-old CRM
921
Contacts sourced, enriched, and contextualized for Sales
Built for EdTech Buying
Influence the buying groups your business needs
The same system works across EdTech markets, but the stakeholders, buying cycles, evidence, budgets, and decision paths are different.
K–12 EdTech
Engage district and school buying groups across funding cycles, pilots, standards, and procurement.
Higher Ed. EdTech
Build consensus across academic leadership, IT, faculty, student success, procurement, security, and institutional committees.
L&D & Workforce EdTech
Align learning, HR, operations, finance, technology, and executive stakeholders around adoption, workforce capability, and business outcomes.
EdTech marketing services
Full-Funnel EdTech Marketing Services
Not just channels. A connected system that gives Marketing and Sales the message, demand, signals, people, context, and actions needed to advance accounts.
EdTech Brand Strategy & Product Marketing
Give each buying role a clear reason to recognize, discuss, and circulate the problem internally.
EdTech Demand Generation & Campaigns
Create role-specific engagement through ads, content, assets, landing pages, nurture, ABM, and retargeting.
EdTech Advertising
Reach relevant institutions and buying roles through ABM, paid social, paid search, account audiences, retargeting, creative, and campaign landing pages.
EdTech Content Marketing
Build search authority, educate buying groups, surface active problems, and create resources buyers and Sales can use.
Buying-Group Intelligence
Identify warming accounts, map relevant buying roles, enrich contacts, measure coverage, and surface who is still missing.
CRM & Sales Activation
Deliver account stage, buying-group count, last signal, call eligibility, and next-best action inside the CRM.
MOVE MARKETING CLOSER TO REVENUE
Make Marketing's contribution to pipeline easier to see and prove
Whether you want to model the potential, strengthen a campaign, build the case for investment, add buying-group intelligence, or build the full system, start here.
Choose how you want to move forward.
EdTech Marketing Strategy
Pillar Playbook
The old EdTech marketing playbook is losing effectiveness.
Download the 48-page playbook for EdTech teams adapting to:
- longer buying journeys
- generic messaging
- disconnected campaigns
- late form-fill signals,
- limited visibility into Marketing’s pipeline contribution
When Should an EdTech Ad Ask Buyers to Book a Demo?
Why a demo CTA can be right for vendor-ready EdTech buyers but premature for problem-aware prospects, and how to match the next step to buyer readiness.
EdTech Marketing: Back-to-School Resources & Pipeline Movement
There’s a rule of thumb when creating EdTech resources. They must have these…
EdTech Marketing: Better Ads than the EdTech Biggest Players’
When you think your ads are worse (or better) than the big guys’… you’re in for a surprise: generic messaging is everywhere, and that’s your advantage.
When EdTech Campaigns Go Purposeless
When EdTech teams are slow to launch, it has nothing to do with speed or output
Most teams think campaign creation is slow because of ideation, writing, design, or output.
These are only the symptoms.
EdTech Marketing: Entire Campaigns in Under 2 Hours
Last month, we created ABM content, creatives, and campaign for a client in under a week. For our own SaaSsy campaigns, I launched 100 ads for a problem-aware audience in under 2 hours. But this post is not about speed.
EdTech Marketing as a Revenue Generator
When an EdTech CFO asks “was this deal marketing-source?”, your model is outdated. Why? In long, multi-stakeholder EdTech cycles, Marketing’s job is to measurably create, capture, and compound revenue conditions… NOT simply feed MQLs
EdTech Marketing and Sales Alignment Framework
Here are the 10 steps EdTechs must follow to maximize pipeline and create an effective sales engine – reaching the right people, handing off contexualized leads, under a single source of truth
EdTech Marketing: Influence Long, Multi-Stakeholder Journeys
There’s a problem in EdTech Marketing almost everyone is a victim of: Marketing won’t talk with Buying Groups. Here’s the fix.
EdTech Marketing & Sales: SDR Performance w/ CRM Contextualization
“You downloaded our PDF” is among the worst things an SDR can say on a first outreach. Here’s why…
EdTech Marketing: The Brand Awareness Fallacy
The cost of being visible to everyone and relevant to no one – and how Demand Gen comes in to move the pipeline right from the top.
EdTech Marketing for K-12 and Higher Education: The differences, similarities, and how to do it
There are immense differences between marketing to K-12 and Higher Education. People don’t live on the same online places, they don’t respond to the same type of advertising, and campaigns must follow these differences.
Yielding More EdTech Opportunities Out Of The Same Demand Gen
You need to increase sales and your pipeline is not near what it could be? What if it could?