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K-12 Digital Literacy & Coding Solutions
EdTech Marketing Agency
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Get more clients.
No extra hires.
Get intra-institution reach & influence buying committees with a done-for-you customer acquisition machine.
CASE STUDY
From Zero Marketing to Lead Machine
Akari Software is the leading curriculum management solution provider in the EMEA and APAC regions. A Higher Education software company, specialising in the development of software to support curriculum design and mapping processes.
SITUATION
Akari Software had an outdated website and brand, no clear value proposition or ideal customer profile, no outbound sales team, or any marketing activities in place, other than participation in a few events and referrals.
CHALLENGES
- Uncover the value provided by the solution that customers cared about;
- Uncover the ideal customer profile and personas;
- Create a website that speaks to each of the personas; attracts commercial-intent organic traffic; and converts leads;
- Create compelling digital assets;
- Strategize Search and Social paid campaigns to create awareness and attract in-market universities;
- Retarget key universities in ABM campaigns;
- Nurture leads during the long 18-month sales cycle;
- Reactivate dead leads returning to market;
TL;DR
SaaSssy created for Akari Software a future-proof machine, continuously generating leads.
Using our arsenal of strategies and tactics, Akari Software is now a well-known name in the UK and Ireland higher education institutions.
The branding, content, and campaigns compound to create long-term results.
CASE STUDY
From Zero Marketing to Lead Machine
SITUATION
Akari Software had an outdated website and brand, no clear value proposition or ideal customer profile, no outbound sales team, or any marketing activities in place, other than participation in a few events and referrals.
CHALLENGES
- Uncover the value provided by the solution that customers cared about;
- Uncover the ideal customer profile and personas;
- Create a website that speaks to each of the personas; attracts commercial-intent organic traffic; and converts leads;
- Create compelling digital assets;
- Strategize Search and Social paid campaigns to create awareness and attract in-market universities;
- Retarget key universities in ABM campaigns;
- Nurture leads during the long 18-month sales cycle;
- Reactivate dead leads returning to market;
SaaSssy created for Akari Software a future-proof machine, continuously generating leads.
Using our arsenal of strategies and tactics, Akari Software is now a well-known name in the UKI, ANZ, and Asian higher education institutions.
Branding, content, and campaigns compound to create long-term results.
Akari Software is the leading curriculum management solution provider in the EMEA and APAC regions. A Higher Education software company, specialising in the development of software to support curriculum design and mapping processes.
EdTech Marketing Services
EdTech marketing agency delivering
in-market leads
Get your solution in front of institutions
with the problem you can solve
Get your solution
in front of institutions
with the problem
you can solve
Got SDRs?
Get a constant influx of warm, engaged, enriched, and contextualized leads and prospects interested in your solution
SDRs spend too much time researching prospects and trying to push a solution to institutions at the wrong time or to people who don’t have the authority to decide.
⊗ Knocking on the wrong doors
⊗ Talking to the wrong people
⊗ Unable to engage before competitors
We’ll find, warm up, and nurture institutions that have the problem your solution solves – and deliver them into your CRM – in a timely and contextualized manner so your SDRs know who they’re talking to and what they need.
✓ Talking to the right people – in a
✓ Warm buying group
✓ Early in the buying process
✓ Building a relationship of trust and partnership
✓ Seamless CRM integration
No SDRs? or Can't Expand Sales Team?
AI SDRs scale outreach and lead qualification at a fraction of the cost.
No extra hires.
Growing outreach and revenue shouldn’t mean hiring more people and increasing costs.
⊗ Sales reps are expensive
⊗ Struggle to book consistent meetings
⊗ Limited pre-outreach qualification
AI SDRs do everything humans do, but at scale:
✓ More prospects and conversations
✓ Hundreds of data points to qualify ICP
✓ 24/7 prospecting, qualifying, and booking
✓ Multi-channel outreach
✓ Seamless CRM integration
Just need some guidance?
We also work on a consultancy model to guide your team through your challenges.
How we do it
Warm Prospect ID
Uncover the warm, repeat visitors and institutions constantly on key pages of your website, but never submitted a form.
Talk to them before competitors do.
Account-Based Retargeting
Zero in on Ideal Customer Profile companies that have already shown buying intent
ABR builds trust and advocacy through targeted thought-leadership and persona-based campaigns.
Social & Display Advertising
Combine multiple funnel stages with lead generation from social platforms like Linkedin, Facebook, and Display to surround your target audience with key messaging.
Email Outreach
Spark meaningful connections and drive engagement with conversation-opening messages delivered directly to your ideal target audience – constantly feeding your pipeline.
Social Media Outreach
Automated, at scale social media outreach on behalf of your SDRs – opening conversations and opportunities 24/7.
Content Marketing
Earn website traffic with a strategic approach to content marketing, touching multiple funnel stages.
Managed Landing pages
Still using Hubspot’s super limited landing pages?
Make it easier for you to deliver more leads on dynamic messaging pages – complete with A/B testing and mobile optimization.
Lead Nurturing
Retain engaged leads to build trust and increase conversion rates by guiding potential customers through their buying journey with strategic content and personalized communication.
RESOURCES
Help your in-house team with these digital assets.
Download and distribute.
EdTech Marketing Shifts Report 2025
Get the strategic insights to align Sales & Marketing as revenue generators and win the 2025 EdTech Game.
It outlines the critical shifts to help executives, marketing, and sales leaders build resilient pipelines
EdTech Go To Market Strategies for 2025
Drive pipeline growth, build trust with decision-makers, and position your brand for long-term success.
Use this guide to help you review and adjust your marketing strategies for 2025.
EdTech Marketing Inbound-Led Outbound Readiness Checklist
Bridge the gap between marketing and sales by proactively identifying, engaging, and warming up key accounts.
Check the questions to identify if your team is ready to predictably grow your pipeline.
EdTech Demand Generation Workflow
Get your marketing team to design your custom edtech demand generation strategy based on this workflow.
It helps you plan and execute lead generation funnel and campaigns to fuel your sales pipeline.
EdTech Case Study Template
A no-effort step-by-step template guiding you on what to write and how to visually present your case studies.
The template is pre-filled to inspire your team to publish case studies quickly. Simply copy and edit.
OUR EDTECH MARKETING SERVICE
IN NUMBERS
The numbers you see here mean only one thing: Efficiency.
We maximize your budget to reach, convince, and convert.
Your sales team will have an easier time.
“Rodrigo has a fully rounded analyst skill set – not just the technical ability to configure systems and ensure accurate, consistent data gets to where it needs to be – but crucially then has the marketing knowledge to provide insights into the right actions to take next.
That ability to zero in on the most efficient use of resources is invaluable to any decision maker – resulting in better outcomes and far less wasted effort.”
– Steve Corney
Director of Web Marketing
Diligent Corporation
What they say
GLOBAL CORPORATION
DIGITAL ANALYTICS
